It is not a perception. It is a reality. A large number of webpreneurs struggle with enhancing conversion rates. Probably you’re one of them. Your online store receives high traffic. For a day, you can receive a thousand or so visits. Despite this, the conversion rates show otherwise. For every 1000 visits, only one transforms into a sale. Your return on investment is below par. Any dollar you invest in your online business is not yielding the expected returns.
Instead of solving your customers problems and pains, the business is becoming a headache. You’re trying all possible means to bring more sales to your online store without success. If this situation is happening in your venture, you’re not alone. A large number of your predecessors enjoyed a similar cup of low conversion rates. However, this changed when they discovered the following 3 ways:
Ensure your webpage is attractive
Your website design is the face of your online business. The webpage creates the first impression on your visitors. An attractive design will keep the visitor attached and ensure they follow your content to the end. With this, the chances of taking the requested action are high. On the other end, poor website design bars your audience. Even with great offers and quality products, no visitor will invest their time in reading odd looking web pages. So, to ensure you have more conversion in your online store, focus on enhancing its design. Some of the things you can improve are the photography and theme selection.
Upload customer testimonials
As a webpreneur, you understand the social aspect of the business. What other people are saying about a particular product determines the number of sales. If customers are recommending a particular brand, there are a high chance of their colleagues buying the same. This principle does not change in the virtual space. Customers will act depending on what others are recommending.
With current customers’ opinion taking a central stage in purchase decisions, it is essential to upload testimonials. Your online store should display reviews of current customers. This way, you will have social proof on the reliability of your products.
Have a money-back guarantee
One fear of online shoppers are purchasing substandard products. Also, the fact that online business offices are miles away from the customers, it creates a challenge when they receive low-quality product or what they did not order. Hence, to enhance your reliability, you need to offer a money-back guarantee. This aspect will eliminate fears and enhance conversion rates.
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