Your check out process can be the evil killing your sales chances. The steps your customers have to follow in processing a transaction is crucial to your sales level. Most customers look for a store with a simple check out process. No customer will enjoy filling a thousand forms for them to process a single transaction. Having a complex check out process with an array of steps annoys your potential customers.
For this reason, you need to put extra efforts on eliminating any hurdles in your check out process. For instance, you can offer the customers an opportunity to log in on your in-store using their social media account than having registration as one of the requirements. Alternatively, you can Offer your clients an option to save their data for future sales when completing the transaction process. This way, you will boost your sales level.